TL;DR

In an increasingly mobile and connected world, spoken word audio content such as podcasts, audiobooks, and voice-assistive technology has seen tremendous growth. Learn about the trends in spoken word audio content, and the step-by-step process on how publications can repurpose their existing articles into audio to tap into these trends and drive new growth in audience engagement.

Spoken Word Audio Trends

• Increasing Consumer Engagement: Spoken word audio content has seen a consistent rise in engagement. According to Edison Research, as of 2021, 41% of Americans aged 12 and above listen to podcasts monthly, a trend that has consistently grown over the years.
• Smart Speaker Adoption: The adoption of smart speakers like Amazon's Echo and Google Home has made it easier for consumers to consume audio content in the comfort of their homes.
• Multitasking Capabilities: The appeal of spoken word audio content lies in its ability to be consumed while multitasking. Listeners can engage with content while driving, exercising, or doing household chores.
• Improved Accessibility: Spoken word audio content provides an accessible medium for those with visual impairments, dyslexia, or other barriers to traditional written content.
• Voice Search: With the growing popularity of voice-assistive technologies, voice search is becoming more prevalent. This shift could make audio content more discoverable and accessible.

The Benefits of Repurposing Articles into Audio

• Reach a Wider Audience: By transforming written content into spoken word, you can reach a broader demographic, including those who prefer audio content and individuals who face difficulties with written content.
• Increase Engagement: Audio content, like podcasts, can build a deeper personal connection and engagement with the audience.
• Improve SEO: Google has started to index podcasts. By repurposing blogs into audio, you can improve your SEO and increase your online visibility.
• Leverage Existing Content: Repurposing content is a cost-effective strategy, as it leverages existing resources and maximizes their value.

Step by Step Guide to Repurposing Articles into Audio

1. Set-up auto narrations: Using your RSS feed or the Adauris WordPress integration, sync your publication with Adauris once. Moving forward all articles published will instantly be turned into audio.
2. Adjust sound preferences: Choose from a wide selection of premium voices, upload a custom intro/outro message, and tweak the pronunciation of tricky words to get your perfect audio.
3. Distribute to new audiences: Publish your audio articles directly to your website as well as platforms like Spotify and Apple Podcasts.
4. Track analytics: Measure the impact of audio on your publication's key metrics using the Adauris analytics dashboard.

Conclusion

The growth of spoken word audio content presents a significant opportunity for publications to expand their reach and engagement. By repurposing existing articles into audio, publications can tap into this trend in a cost-effective manner.